Case Study: Boosting ROI by 300% with Segmented Campaigns

The 'Spray and Pray' Mistake

Brand X was sending the same newsletter to their 50,000 subscribers three times a week. Open rates were 12%, and unsubscribes were rising.

The Strategy

We helped them split their list into three segments:

1. New Subscribers (0-30 days): Received a welcome series and brand story.
2. Active Buyers: Received VIP early access and loyalty rewards.
3. Lapsed Customers: Received a 'We miss you' discount code.

The Results

After 3 months, the results were undeniable:

• Open Rate: Increased to 28% (avg).
• Revenue: The VIP segment generated 60% of total revenue despite being only 20% of the list.
• ROI: Total email revenue increased by 300% year-over-year.

Lesson Learned

Relevance is revenue. Stop treating your list as a monolith.