The Battle for the Inbox
Black Friday is the busiest email day of the year. Your customers will receive hundreds of emails. How do you stand out? It's not just about the biggest discount; it's about the smartest strategy.
1. Start Early
Don't wait until Friday. Start teasing your offers in early November. Build anticipation with a 'VIP Early Access' list.
2. Segment by Interest
Don't send a blanket 20% off coupon. Send specific offers based on past purchases. If they bought shoes, send them a deal on socks or shoe care kits.
3. Mobile First
Over 70% of Black Friday emails are opened on mobile. Ensure your design is responsive, your buttons are thumb-friendly, and your checkout process is seamless.
4. Urgency with Integrity
Use countdown timers, but be honest. If the sale ends at midnight, end it at midnight. False scarcity damages trust.
5. The Post-Purchase Flow
The sale doesn't end at checkout. Send a thank you email, shipping updates, and a request for a review. Turn a seasonal buyer into a loyal customer.
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