Why Your Open Rates Dropped in November (and How to Fix It)

The November Slump

Many marketers panic when they see their metrics dip in November. Before you blame your content, consider the environment.

1. Inbox Saturation

Volume is at an all-time high. Your subscribers are receiving 50% more email than usual. It's harder to get attention.

2. Aggressive Filtering

ISPs tighten their filters in anticipation of holiday spam. Legitimate emails often get caught in the crossfire.

3. Fatigue

Users are saving their attention (and wallets) for Black Friday. They might be ignoring promotional emails until the big deals drop.

The Fix

• Resend to Non-Openers: Change the subject line and try again 48 hours later.
• Check Your Tech: Ensure your DKIM and SPF records haven't broken.
• Focus on Value: Send a non-promotional, helpful email to break the pattern of 'Buy, Buy, Buy'.
• Clean Your List: We can't say this enough. Remove the dead weight to boost your sender score.