How to Clean Your List Before the Holiday Rush

The High Stakes of Q4

The holiday season is when you send the most volume. It's also when ISPs are most aggressive with filtering. If you hit a spam trap during Black Friday week, you could lose thousands in revenue.

The Pre-Holiday Scrub

Two weeks before your big push, run your entire list through a bulk verifier like MailBolt™. Remove:

• Hard Bounces: Invalid domains and users.
• Disposable Emails: Users who just wanted a coupon code and left.
• Inactive Users: People who haven't opened an email in 6 months.

Re-engagement Campaign

Before deleting inactive users, try one last 'Win-Back' campaign. Offer a special holiday incentive. If they still don't bite, say goodbye. It's better to have a smaller, engaged list than a large, dead one.

Warm Up

If you plan to double your sending volume for the holidays, start ramping up now. Don't go from 10k to 100k emails overnight.